Novartis asked us to develop and deliver a programme that provided smart conversations which motivate patients and their caregivers to act.
Psoriasis affects more than 100m people worldwide, and 84% of all patients have experienced discrimination or humiliation because of their condition. They often struggle to find relevant information, are concerned about the credibility of information available online and find ongoing disease management to be a challenge.
Together we created Alia, an AI-powered, chat-based, digital health assistant that that delivers on the promise of connectivity by giving patients access to interactive personalised health information and services anywhere, anytime.
Alia integrates technology, data and people to empower those living with psoriasis by offering them the disease and lifestyle information they need to better manage their condition. Using Natural Language Programming, Alia learns from what patients share with the chatbot, enabling Novartis to provide better support – available 24/7.