Hemnet, House of Clicks

Could big data be the foundation for the home of tomorrow? Hemnet is Sweden’s most popular property portal, with more than two million visitors each week. Prime worked with leading architects to transform 200 million clicks on Hemnet into plans for Sweden’s dream home, based on data such as the ideal size and style.

The House of Clicks sparked a global debate amongst architects, property developers, politicians and game designers. The total reach was 218 million, and the website had more than 460,000 unique visitors from 187 countries. Within weeks, more than 600 people from around the world had expressed interest in buying the house, to a value of $200 million. It resulted in a new market opportunity, one based on Hemnet’s data.