Charlotte Witte, Head of Global Client Strategies, Weber Shandwick will be joining this year’s Cannes Lions Creative Business Transformation jury. In the next few weeks she will be working together with an elite panel from around the world to judge, award and benchmark the best creative work designed to support and enable businesses to deliver exceptional customer journeys and draw new audiences.
Commenting on her appointment, Stockholm-based Witte said: “I´m very excited to be judging this new category designed to acknowledge the expanding role of creativity to create value for companies, whether it be creating new products and services or reinventing business operations; activity that is now more important than ever. I am really looking forward to reviewing and discussing the work.”
This year, Lions juries will take part in remote judging from their home locations, with the overall line-up comprising 51% female jurors.
The winners will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021. Latest details here.