Anthony Basker, head of production at Flipside, Weber Shandwick’s specialised mobile and digital consultancy, has been named to the sixth PRovoke Media Innovator 25 EMEA list, an annual initiative that features “remarkable innovators who are addressing the industry’s challenges with ingenuity and creativity to make meaningful (and hopefully lasting) change at time when it’s needed more than ever.”
Fascinated by technology since childhood, Anthony has spent the past 25 years embracing technical innovation to help clients solve problems, transform their businesses and correct outdated systems and processes.
When asked for his thoughts regarding the PR industry’s greatest opportunity for taking the lead on innovation, for his Innovator 25 profile, he commented, “Having an insatiable curiosity and appetite for tech will be key. We need to truly embrace technical innovation in order to continue to turn new corners and deliver a great experience – and genuine value – for clients. When it comes to the opportunity, we now need to be in the business of identifying and correcting norms, systems and processes that are no longer relevant in the modern world. The potential is vast and truly exciting.”
Read Anthony’s full profile here