Going Beyond

Europe, Middle East, Africa is a vast region comprising three hugely differing media, business, political and cultural landscapes; as well as dizzying diversity of market conditions within each sub-region. Weber Shandwick has the most powerful network on the ground of any firm.

But even more important is our experience in managing complex, authentic multi-market programmes and assignments in every industry sector – from multiple hubs across the region. And our international management and digital capabilities are second to none. One of the reasons we are PRWeek’s and The Holmes Report‘s Global Agency of the Year and the most awarded agency in the region for our expertise, creativity and proven results.

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Most awarded agency network in the region with over 700 wins in 16 years across 16 markets, including 27 Cannes Lions.

Our People

Tim Sutton

Chairman, EMEA & Asia Pacific


Tim Sutton is Chairman of Weber Shandwick EMEA & Asia Pacific and is one of the global PR industry’s most respected practitioners. He also serves as Chairman EMEA and Asia Pacific of the Constituency Management Group (CMG) of parent company Interpublic, which includes its various below the line marketing services businesses in the disciplines of public relations, events management, experiential marketing, entertainment & sports marketing and brand identity.

He has direct experience of leading complex multi-market programmes across over 50 mature and emerging markets in EMEA and Asia Pacific.

Between 2007-15, Tim led Weber Shandwick’s business in Asia. Under his leadership, the business trebled its revenues and, in 2014, secured unmatched recognition, winning all four of the industry’s independent ‘Network of the Year’ awards in the region, including those of The Holmes Report and PRWeek.

He is now based in London, taking responsibility for leadership of all of Weber Shandwick’s international operations outside the Americas.

With some 34 years in the industry, Sutton is regarded as one of the world’s most respected PR firm senior practitioners. He is a renowned strategic communications advisor having directed major corporate and brand development programmes; as well as public affairs issues campaigns for some of the world’s top companies, industries and social causes.

Educated at Magdalen College, Oxford University (Philosophy, Politics & Economics), he has a particularly strong track record in public issues campaigning and brand communications strategy which has won him significant industry recognition across three decades.

In addition to his leadership position at Weber Shandwick. Tim also supports strategic development and collaboration across all businesses in CMG’s broad market services portfolio. His goal is to ensure clients have access to the full range of integrated multi-platform marketing support to maximise engagement strategies with key audiences. He also plays a lead role in digital and analytics strategy, mergers and acquisitions, and all other cross-brand business development initiatives in the two regions.

Prior to his career with Weber Shandwick, he was chairman of Orpheus Group; previously chairman of BSMG Worldwide’s European operations and Chief Executive Officer and an owner/shareholder of Charles Barker plc, then one of the UK’s best known and respected independent PR companies.

He is a frequent speaker at industry conferences and a regular guest on television and radio business and media programmes.

Jonas Palmqvist

Chief Operating Officer, EMEA

Jonas Palmqvist is Chief Operating Officer, Weber Shandwick EMEA, with responsibility for the overall, day-to-day operation of the region. He heads the Operations Board and as a member of the EMEA senior management team, plays a critical part in the continued focus on innovative, higher-value consulting services and further development of the agency’s role as a strategic partner and trusted advisor to clients.

Jonas brings a proven track record in client service innovation and operational excellence. Having worked closely with Weber Shandwick’s global and regional senior management teams since 2014, he has been key to the integration of Prime into the broader Weber Shandwick network, following the acquisition.

During his almost 14 years with Prime, Jonas has developed and overseen the agency’s long-term strategy of thought leadership and attracting best talent. During his time as COO, industry accolades for the team include being named to the list of Contagious Pioneers, a ranking of the “best and bravest” agencies from around the globe that consistently set the standard for excellence and innovation in marketing, for two years in a row (2016, 2017) and being the most-awarded PR agency at Cannes (2010-2016).

Over the years, as a strategist and client experience leader, Jonas has managed a broad range of national and international communications initiatives for clients in the automotive, gaming, industrial and retail sectors. His international client experience includes H&M, IKEA, Nasdaq, SCA, Skanska and Volvo.

Prior to joining Prime, Jonas was CEO of United Minds and before that CEO of the OTW, a media group focused on editorial communications and content strategy. In addition, he has a wealth of experience drawn from multiple political and issues management assignments, including time served in the government as a political adviser to the Prime Minister of Sweden, Carl Bildt. Jonas has a degree in Political Science from Gothenburg University.

Hugh Baillie

President, X Practice, APAC & EMEA


Hugh joined Weber Shandwick in January 2017. Based in London, he has oversight of a large and growing team of technology and communications specialists across APAC and EMEA. As such, he is leading the firm’s strategic disciplines, comprised of analysts, content creators, creative technologists, planners, producers, social media strategists, and technology specialists. Together they are tasked with creating solutions that address our clients’ biggest opportunities and most challenging problems. In addition to this leadership role, Hugh has most recently been actively engaged with a diverse client portfolio including, GSMA, GSK, Novartis, OPPO, Purple Bricks and Richemont.

With extensive brand and advertising experience spanning BBH, Grey, Ogilvy & Mather and Saatchi & Saatchi,

Hugh joined the agency from the CEO role at digital agency FullSix. His broad, multi-sector client experience includes American Express, British Airways, Diageo, Gillette, Motorola and Unilever, to name a few.

Hugh loves the opportunities emerging via the on-going changes in technology and the ever-evolving nature of the communications landscape; an environment that enables us to combine new expertise with known skills and disciplines to create innovative and business-focused solutions for our clients.

Just don’t get him onto the topic of sport…

Helen Bennett

Helen Bennett, Managing Director, London


Helen is a high-performing, versatile communications practitioner with nearly twenty years’ experience developing integrated UK and multi-market communications programmes for some of the world’s largest companies. She is passionate about helping brands and organisations navigate complex change and issues, with particular expertise in FMCG, retail, financial services and not-for-profit sectors.

In her current role as Managing Director, she has operational and strategic responsibility for Weber Shandwick in London. The agency offers a breadth of expertise and specialisms, spanning B2B, consumer, corporate, employee engagement, pharma, public affairs and technology, as well as capabilities in analytics, creative, digital, social, strategic planning and studio production.

In her previous roles as Global Lead of Client Experience and London Managing Director for Client Experience, Helen has championed placing integration and creativity at the heart of the agency. She has been with the agency for twelve years and has overseen award-winning client engagements for Aldi, ExxonMobil, HSBC Group, Mastercard, Nike Foundation, Project Literacy (Pearson) and Unilever.

Before joining the agency, Helen worked at a specialist issues and crisis management communications agency, where she gained experience of managing live crises for companies in the retail and food industries. She started her career at global agency Porter Novelli.

Helen graduated from Cambridge University, with a Master of Arts degree in History.

Patricia McDonald

Managing Director, Strategy and Insight


Pats is an award-winning strategist with almost twenty years’ experience at some of the world’s most successful agencies, from BBH to CHI & Partners to Denstu Aegis’ Isobar. She has led strategic and creative development for a range of international brands, including Kellogg’s, Levi’s, Sony and Unilever.

At BBH, she helped spearhead the agency’s effectiveness agenda, winning numerous IPA Effectiveness Awards. She was appointed to the board in 2004, one of the youngest members in the agency’s history, and went on to lead the global Levi’s business, returning the brand to creative highs with Cannes Lions in 2009 and 2010.

Pats marries big-brand thinking with digital and social expertise. After joining CHI & Partners as a Planning Partner, she founded and led the agency’s social media division and was promoted to Head of Digital Strategy. In 2012 she joined Isobar, one of the world’s largest and most-awarded digital agencies, as Chief Strategy Officer, UK where she developed innovative digital strategies, products and platforms for a host of clients and co-created the agency’s Global Planning Framework.

Pats joined Weber Shandwick in 2018. She is a regular speaker at industry forums and holds a double first from the University of Oxford.

Greg Prager

Managing Director, Switzerland and Chair, EMEA Corporate Communications


Greg Prager is managing director of Weber Shandwick Switzerland and serves as chair of Weber Shandwick’s EMEA corporate practice. In his role leading the company’s Swiss operations, Greg is responsible for driving the firm’s international consulting hub in Geneva. In his EMEA Corporate role, Greg has responsibility for steering the development of the firm’s corporate communications offering across the region.

He also serves as one of Weber Shandwick’s global client relationship leaders, with responsibility for ensuring delivery across geographies, practice areas, and specialty areas for some of the firm’s largest clients.

Greg brings a broad range of experience servicing clients from FMCG and luxury goods companies to industrial and pharmaceutical firms in the areas of crisis, corporate and issues communications. In his over 20 years in various agency and in-house communications roles, Greg has gained hands-on experience addressing issues and developing proactive strategies across much of the globe, including Europe, Asia, the Middle East, Africa, and North and Latin America. His areas of expertise include media relations, organisation communications, reputation management, crisis and issues management, litigation communications, business development communications, corporate branding and digital communications.

Greg began his career in New York, and has lived and worked in Europe for over a decade. He graduated from Rutgers University in New Jersey, US, and holds degrees in both Journalism and Political Science. He is a Swiss and American citizen.

Rachael Pay

Managing Director, Health, EMEA


Rachael Pay brings many years of health communications experience to Weber Shandwick’s network, having worked in London and New York driving global, pan-European and national programmes. Her experience includes bitoech, pharmaceutical, consumer health and wellbeing and  professional associations, notably;  Abbott, American Obesity Association, Bausch & Lomb, Colgate, Eli Lilly, Europe Against Cancer, Galderma Laboratories, Gideon Richter,  Johnson & Johnson, Merck Group, Pfizer, Sanofi, The World Heart Federation and Unilever.

In her practice leadership role, Rachael is responsible for partnering closely with the client leaders to identify and unleash the talent of the Weber Shandwick network to ensure the best possible support and results for our health clients.

After graduating from Victoria University, New Zealand, Rachael began her public relations career at Burson-Marstellar’s consumer healthcare division in London.  She then moved to Biss Lancaster Euro RSCG where she focused on building the agency’s healthcare portfolio specifically concentrating on women’s health. Rachael transferred to New York where she led Euro RSCG Life PR (Havas) for seven years.

Her experience includes cardiovascular disease, dermatology, endocrinology, geriatrics, neurology, ophthalmology, reproductive health, urology and veterinary care. In 2016, she was a Healthcare category judge at eurobest – the annual festival of creativity.

Roderick Clayton

Executive Vice President and Co-lead, Global Issues and Crisis


Based in London, Rod works all over the world in the company’s global corporate practice. Throughout his career, Rod has helped promote and protect the reputations of many companies and other organisations, and of the people who lead them.

Industries in which Rod has experience include consumer products, defence, education, energy, entertainment, financial services, food & beverage, gaming, healthcare, heavy industry, publishing, technology, transportation, and travel/leisure, among others.

Matters that he handles typically include government enforcement actions, major litigation (especially intellectual property, competition, discrimination, fraud and international disputes), natural and man-made disasters, environmental, health and safety issues, bankruptcies and restructurings, M&A (including proxy battles), board disputes, industrial action (including strikes, unionisation campaigns and plant closures), product recalls, product liability and market exits, to name a

few. In these and other contexts, he has dealt with a wide range of high-profile, hostile, investigative stories.

Rod also researches and writes crisis plans, and leads simulation exercises to test those plans. He is particularly adept at training CEOs and other major figures to handle tough questions not only from the media, but also in legislative committees, investor meetings, employee gatherings and other challenging situations.

Prior to transferring to London, Rod worked in the company’s Los Angeles office, where he was General Manager of Weber Shandwick’s Southern California operations. Previously, he was in the company’s New York office working on corporate issues and special situations. Rod was educated at the University of Oxford, where he studied classics for his undergraduate degree before taking a doctorate in modern history.


James Nester

Executive Creative Director, UK & EMEA


James Nester is UK & EMEA Executive Creative Director of Weber Shandwick. He joined in 2015, with a brief to raise the creative reputation of the Weber Shandwick UK agency and the broader EMEA network.

Since then, James and his team have created the agency’s most awarded campaign ever; recruited a team of award-winning creatives from outside the PR industry; has been behind several campaigns that defy a traditional ‘PR’ label; and has been named an EMEA Top 25 Innovator by the Holmes Report.

Previously, James was Creative Director at We Are Social where, under his creative leadership, the agency was recognised as the best social and digital agency in the world, by AdAge.

Prior to that James was Creative Partner at digital and direct agency OgilvyOne where he devised ‘The Gnome Experiment’, the world’s most awarded direct campaign in 2012 (Big Won Report) and the world’s most awarded PR campaign in 2013 (The Holmes Report). The initiative became part of the national science curriculum in several countries and now features in several marketing textbooks including Social Media Marketing for Dummies.

James has been recognised as the UK’s number one creative by The Big Won Report; has judged Cyber Lions at Cannes; and is one of the only people to have delivered a TED talk about an advertising campaign.

James believes the best ideas break free of their channel to become social and news currency. They’re also endlessly campaignable on any platform, yet recognisable one idea – an approach he terms ‘Spikey Thinking’. He has worked across disciplines, from TV to direct and digital, working as a creative at Wunderman and M&C Saatchi. And in most sectors; from airline to automotive, FMCG to B2B, tech to social impact.

Marcus Dyer

Managing Director, Flipside


Marcus Dyer is a mobile executive and digital leader; an expert in utilising mobile and new technologies and platforms to solve client problems. As a principal at Flipside he takes pride in delivering forward-thinking mobile programmes for clients whether through app development or smart mobile communications strategies.

Having worked as a creative, a technologist and a digital marketer, Marcus has a rare mix of creative flair, entrepreneurial spirit and strategic vision that allows him to manage multi-faceted projects and deliver smart integrated thinking across a range of digital landscapes. Client experience includes Diageo, Doddle, Honeywell and Waterstones.

Marcus has set up and managed successful agencies and takes pride in growing and nurturing standout businesses in the mobile and digital space. He set up digital agency Spook and following an acquisition became managing director of the Digital group at Edelman London. He led the team 2008-2013, building a client portfolio that included Microsoft and Unilever.

Tim Drake

Managing Director, Flipside


Tim Drake is an agency leader and digital executive, having spent 20 years at the forefront of creative technology and emerging digital channels. He has delivered memorable experiences spanning offline, digital mobile and social for some of the world’s leading brands.

As an entrepreneur, strategist, creative, and omnichannel marketer, Tim has established a reputation for his pragmatic counsel and integrated approach to effective project and campaign delivery. Client experience includes Cemex, Nuffield Health, United Nations and Visa.

Tim founded Flipside in the mid-1990s with a loan from the Prince’s Trust, and during his time marshalling the wider group through significant organic growth he has always taken a particular pride in maintaining the extraordinary quality of the agency’s output.

Nora Senior

Chair, UK Regions & Ireland and Head of EMEA Energy


Nora Senior is a corporate communications and issues management specialist with over 25 years’ experience working on international blue chip and FTSE100 client accounts across a wide range of sectors, including infrastructure, transport, energy, property, finance, healthcare, technology and FMCG.

Her track record in the energy sector includes clients across oil and gas; wind and renewables; shale gas, energy efficiency, smart meters and energy emission reduction. She is a member of the International Chambers of Commerce (ICC) Green and Energy Committee and contributes to the Scottish Chambers of Commerce Energy Advisory Group.

Her professional skills include strategic counsel, reputation management, high level media relations, integrated marketing and crisis management.

She has significant expertise in the master-planning and delivery of complex communications strategies across a wide range of projects in the UK and worldwide.

She was previously Managing Director of Saatchi & Saatchi (North) and Managing Director of start-up agency PR Centre. A former Businesswoman of the Year, Nora held the honorary post of President of the British and Scottish Chambers of Commerce between 2013 and 2017 and is currently a member of the Regional Advisory Group to the London Stock Exchange.

She was presented with the First Women UK Media Award in 2013 and was honoured with a Commander of the Order of the British Empire (CBE) in the Queen’s Birthday Honours List 2017 for services to British and Scottish businesses.


Laurent Chokoualé Datou

Chairman, EU Public Affairs


Laurent Chokoualé Datou joined Weber Shandwick in February 2012 as Chairman of the EU Public Affairs practice. He has over 24 years’ experience delivering public affairs and strategic communications support and advice to clients in the corporate, trade association, government and not-for-profit arenas – at EU institution and country level.  A lawyer by training, he also has long-standing experience in managing the public affairs and government relations aspects of major EU M&A and antitrust reviews.

His sector experience spans aviation, financial services, food and drink, telecoms/ICT, financial services and health and pharmaceuticals. Client experience includes Orange France Télécom, Barclays Bank, British Airways, Danone, The Coca-Cola Company, Total, Shell, Novartis and Roche.

Prior to joining Weber Shandwick, Laurent was managing director of Edelman’s Brussels office and before that, managing director of APCO Worldwide’s Brussels office.




Svetlana Picou

Executive Vice President, Global and Chair, Global Olympics and Sports Industry Affairs


Svetlana is Executive Vice President, Global and Chair, Global Olympic and Sports Industry Affairs. She leads the company’s strategic vision and creative delivery for the global sport industry focusing on the offering, business development, client engagement and services. With some 20 years’ experience in running complex global campaigns across five continents, Svetlana serves as strategic communications advisor directing corporate, brand development, engagement and issues-driven campaigns for countries, brands, institutions and personalities.

For the past 15 years, Svetlana has led Weber Shandwick’s award-winning, global Olympic and Sport Industry Affairs team establishing the agency as one of the leaders in the field. She has worked on some of the most fascinating global campaigns including Olympic bids and OCOGs such as Sochi 2014, Tokyo 2020, Beijing 2022 and Los Angeles 2024 (2028). She has also advised sponsors, international federations, World Expo bids, and global brands looking to build winning strategies and campaigns in sport and beyond.

Under her leadership, these campaigns have won an array of industry awards including an EMEA SABRE, a Global PRWeek honour, an IPRA Golden World Award and a Golden China International PR Award.

Svetlana is passionate about the ever-changing global communications environment, with its impact and focus on reputation, engagement and purpose. She speaks five languages fluently and lives in Paris.


Jill Hamilton

Chief Executive Officer, Africa


Jill is a communications professional with a broad background in international affairs, public relations and communication development within third world economies. She has worked in over 25 countries, lived in 11 and travelled to over 65, with a special focus on Africa. Currently she serves as Managing Director Africa for Weber Shandwick, overseeing a portfolio of partner agencies and affiliates covering 23 nations across the continent.

Jill manages the firm’s client engagements and has led campaigns and outreach efforts for numerous multinationals and not-for-profit institutions. During her career she has worked with major pan-African and international brands including: Bill and Melinda Gates Foundation, African Union, Save Darfur Coalition, UN Foundation, USADF, Ericsson, Samsung, Hewlett-Packard, Microsoft, Save the Children, Honeywell, Government of Nigeria, Cargill, GSK, WISE/Qatar Foundation and UNICEF.

Jill supports public and private sector developmental strategies for organisations looking to establish a footprint or expand their presence on the continent and acts as an advisor to numerous companies and individuals.

Prior to Weber Shandwick, Jill established the continent’s first truly pan-African public relations agency, ZK Public Relations in Tanzania and expanded it to 15 markets.

Ziad Hasbani

Chief Executive Officer, MENA


With more than 25 years’ experience in the communications industry, Ziad heads Weber Shandwick Middle East and North Africa. His expertise spans a variety of practices including corporate, public affairs and consumer. In addition to his management role, Ziad provides communications, issues and crisis counsel to brands and organisations in the aerospace, banking and financial services, energy, government and industrial sectors.

Client experience includes Al Rajhi Bank, Amlak Finance, the Boeing Company, the Department of Finance of Abu Dhabi, the Dow Chemical Company, First Abu Dhabi Bank, McDonald’s, the Ministry of Finance of the UAE, and many more.

Before joining Weber Shandwick MENA in 2007, Ziad established and headed GOLIN’s Middle East operation. With his in-depth knowledge of the region’s demographics and culture, Ziad was responsible for the public affairs, corporate and consumer practices, working with major regional and international clients in the energy and payment card industries.

Previously, Ziad was general manager of Gulf Space International, the media representative agency of Al Jazeera Satellite Channel, in Saudi Arabia and Qatar. In the early 1990s, he co-founded and launched a generalist television station and several print media in the Middle East.

Ziad is a regularly contributor to the MENA region trade media and in 2017 was named PRCA MENA’s ‘PR Leader of the Year’. Under his leadership Weber Shandwick MENA was named Agency of the Year in 2014, 2016 and 2017 by The Middle East Public Relations Association. In 2018, the agency was named Middle East Consultancy of the Year at the EMEA SABRE Awards, and for the fifth consecutive year was listed in the Great Place to Work® UAE top ten ranking.

A graduate of the American University of Beirut with a multicultural background, Ziad is fluent in Arabic, English, French and Italian.

Pete Jacob

Senior Integration Officer


Co-located between London and Dubai, Pete works across IPG’s family of brands to identify, drive and develop integrated marketing communications programmes for clients and prospects. He is focused on delivering a truly integrated experience and solution for clients, working internally and externally to drive collaboration, understanding and trust to deliver the best work, from the best people, no matter where they are based.

Pete also serves as one of Weber Shandwick’s senior facilitators and has worked with the likes of Aramco, Celgene, FIFA, First Abu Dhabi Bank (FAB), GM, GSK, Johnson & Johnson, Jumeriah Group, Nespresso, and SABIC delivering a range of workshops and strategy sessions. Specific areas of expertise include messaging and storytelling development, strategy and planning, media and presentation training as well as creative and campaign ideas development.

Pete started his career at LEWIS PR and then joined marcomms agency Brands2Life, where he built a new business function from scratch. Before joining Weber Shandwick in February 2008, he headed up sales and marketing efforts across 11 EMEA markets at global technology PR specialist Text 100.

Pete was a London 2012 Olympic and Paralympic volunteer and has a Bachelor of Arts Degree in History and Politics from the University of Exeter.

Graham Cox

SVP Business Development & Growth, UK & Europe


Graham joined Weber Shandwick at the beginning of 2017 to lead the growth of the UK business and at the beginning of 2019 his remit was extended to encompass the Weber Shandwick operation across the European region.

With more than 10 years’ experience across all areas of business development and marketing communications, Graham’s core skills include implementing business growth strategies and client relationship management, driving the growing service offering while developing new external relationships.

His career to date includes client and agency side roles across Europe, the Middle East and America. From start-up creative agencies, to global operations, Graham has deep expertise in a variety of service offerings, including brand strategy, creative, communications, digital, employee engagement and social media, that in turn enables him to lead relevant and valued levels of discussion with senior business leaders.

Graham’s approach is based on the belief that it is the people within the business that help brands succeed. Listening to and learning about the strategic business objectives and human drivers within a business can often provide the answers to building better brands. He has a proven track record of creating valued relationships with the likes of Associated British Foods, British Airways, COTY, Siemens and Wrangler. His experience and knowledge spans the consumer, tech, corporate and health sectors.

Emma Bowen-Davies

Marketing Director, Global


Emma Bowen-Davies joined Weber Shandwick in 2000. She is responsible for external and internal marketing activity, directly coordinating multi-country initiatives and providing counsel for local level activity. Her role also supports the development and growth of EMEA’s key practice groups. Particular focus is given to thought leadership activity, sponsorship, online presence and business solutions, collateral production and award programme participation. Over the last 15 years, Weber Shandwick EMEA has won over 600 national, regional and international awards across 16 markets, including honours at Cannes and eurobest; more than any other PR agency in the region.

Emma joined Weber Shandwick after three years at global technology PR agency Text 100, where she established a European marketing department. Prior to this, she spent three years based in Hong Kong and Singapore working for MDK Consultants, the PR arm of Asia-based advertising network, Batey Advertising. She worked on a number of travel industry accounts including ITT Sheraton Corporation, Raffles Hotel and the South Australian Tourism Commission. Having lived and worked in seven countries, Emma is now based in London.

We have a strong team of EMEA region-wide senior level experts with years of solid sector and specialism experience who, together with our best in class individual market-based leaders and teams are ready to support you with all your communications needs.