Going Beyond

Europe, Middle East, Africa is a vast region comprising three hugely differing media, business, political and cultural landscapes; as well as dizzying diversity of market conditions within each sub-region. Weber Shandwick has the most powerful network on the ground of any firm.

But even more important is our experience in managing complex, authentic multi-market programmes and assignments in every industry sector – from multiple hubs across the region. And our international management and digital capabilities are second to none. One of the reasons we are PRWeek’s Global Agency of the Year and the most awarded agency in the region for our expertise, creativity and proven results.

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Most awarded agency network in the region with over 600 wins in 15 years across 16 markets, including 26 Cannes Lions.

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Our People

Colin Byrne

Chief Executive Officer, UK & EMEA

cbyrne@webershandwick.com

Colin Byrne is one of the UK’s leading PR and public affairs practitioners with over thirty years’ experience spanning domestic and international public relations programmes, communications and campaign strategy, politics and public affairs, CSR and issues management.

He joined Weber Shandwick in 1995, rising to lead the public affairs practice in London in 1997. He is now CEO of the firm’s UK & EMEA network and a senior member of the global management team.

After several years in private and not-for-profit sector PR, Colin joined the British Labour Party’s communications team in 1987 and was quickly promoted to Head of Press & Broadcasting. He served as deputy to, then Labour Party communications director, Lord Mandelson (Tony Blair’s lead strategist) and press aide to Tony Blair, Gordon Brown and Jack Straw.

In 1992 he became the first Communications Director of The Prince of Wales Business Leaders Forum, the international NGO founded by HRH The Prince of Wales. He managed corporate communications for the Forum globally and worked with leading international firms on the communication of their own CSR activities.

In May 2015, Colin was honoured with an Individual Achievement Award at the EMEA SABRE awards for his service and dedication to the industry over the last 30 years. For eight years in a row he appeared in GQ’s annual “100 Most Influential Men in Britain” ranking. He has appeared on BBC TV’s ‘Question Time’ and is a regular commentator and speaker on communications issues. Colin has been a judge for many of the key industry award programmes including Cannes Lions and in 2013 he was Chair of the PR jury at Eurobest. He is a Visiting Fellow at The Reuters School of Journalism at Oxford University and a Trustee of ActionAid.

Tim Sutton

Chairman, EMEA & Asia Pacific

tsutton@webershandwick.com

Tim Sutton is Chairman of Weber Shandwick EMEA & Asia Pacific and is one of the global PR industry’s most respected practitioners. He also serves as Chairman EMEA and Asia Pacific of the Constituency Management Group (CMG) of parent company Interpublic, which includes its various below the line marketing services businesses in the disciplines of public relations, events management, experiential marketing, entertainment & sports marketing and brand identity.

He has direct experience of leading complex multi-market programmes across over 50 mature and emerging markets in EMEA and Asia Pacific.

Between 2007-15, Tim led Weber Shandwick’s business in Asia. Under his leadership, the business trebled its revenues and, in 2014, secured unmatched recognition, winning all four of the industry’s independent ‘Network of the Year’ awards in the region, including those of The Holmes Report and PRWeek.

He is now based in London, taking responsibility for leadership of all of Weber Shandwick’s international operations outside the Americas.

With some 34 years in the industry, Sutton is regarded as one of the world’s most respected PR firm senior practitioners. He is a renowned strategic communications advisor having directed major corporate and brand development programmes; as well as public affairs issues campaigns for some of the world’s top companies, industries and social causes.

Educated at Magdalen College, Oxford University (Philosophy, Politics & Economics), he has a particularly strong track record in public issues campaigning and brand communications strategy which has won him significant industry recognition across three decades.

In addition to his leadership position at Weber Shandwick. Tim also supports strategic development and collaboration across all businesses in CMG’s broad market services portfolio. His goal is to ensure clients have access to the full range of integrated multi-platform marketing support to maximise engagement strategies with key audiences. He also plays a lead role in digital and analytics strategy, mergers and acquisitions, and all other cross-brand business development initiatives in the two regions.

Prior to his career with Weber Shandwick, he was chairman of Orpheus Group; previously chairman of BSMG Worldwide’s European operations and Chief Executive Officer and an owner/shareholder of Charles Barker plc, then one of the UK’s best known and respected independent PR companies.

He is a frequent speaker at industry conferences and a regular guest on television and radio business and media programmes.

Hugh Baillie

Head of Client Experience, Engagement Disciplines, EMEA

Hugh joined Weber Shandwick in January 2017. Based in London, he has oversight of a growing team of engagement specialists across the region and leads the firm’s strategic engagement disciplines, which are comprised of creatives, analysts, planners, content creators and social media strategists.

With extensive advertising experience, spanning BBH, Grey, Ogilvy & Mather and Saatchi & Saatchi, Hugh joined the agency from a CEO role at digital agency FullSix.

Client experience includes American Express British Airways, Diageo, Gillette, Motorola and Unilever.

Hugh admires work that moves people to feel, think and behave differently about a company, brand and/or product and believes that to do that the concept needs to be simple, stylish and/or witty, as well as something original enough for us to take notice of it. A great campaign has to be rooted in an idea that travels naturally over channels and time.

Louise Watson

Chair, Consumer Marketing, EMEA

lwatson@webershandwick.com

As Chair of Consumer Marketing for EMEA, Louise leads Weber Shandwick’s dynamic consumer business across the region with specific responsibility for the Nestlé global and Unilever EMEA client accounts. She is a creative strategist with a proven track record in developing insightful brand ideas that effect change on a global, regional and local basis.

Culturally curious, Louise is passionate about big ideas and has helped inspire her clients on what public relations can deliver as part of an integrated approach. Her experience crosses many sectors but her passion points of FMCG, nutrition and using digital for good has led to award-winning work for some of the industry’s leading marketers including General Mills, P&G (Ariel, Braun, Duracell, Pampers), Shell and Starbucks.

Louise joined Weber Shandwick from WPP where she ran H+K Strategies’ global FMCG business and most recently, was the designated PR-lead for many cross-functional teams including General Mills, WPP Teams P&G, and Shell. During her tenure, she was responsible for improving the breadth and depth of the agency’s global client business and for delivering differentiated brand campaigns. The Proud Mums campaign for P&G won Titanium at Cannes.

Louise started her career in food and nutrition and has a first class honours degree in Communications.

Greg Prager

Managing Director, Switzerland and Chair, EMEA Corporate Communications

gprager@webershandwick.com

Greg Prager is managing director of Weber Shandwick Switzerland and serves as chair of Weber Shandwick’s EMEA corporate practice. In his role leading the company’s Swiss operations, Greg is responsible for driving the firm’s international consulting hub in Geneva. In his EMEA Corporate role, Greg has responsibility for steering the development of the firm’s corporate communications offering across the region.

He also serves as one of Weber Shandwick’s global client relationship leaders, with responsibility for ensuring delivery across geographies, practice areas, and specialty areas for some of the firm’s largest clients.

Greg brings a broad range of experience servicing clients from FMCG and luxury goods companies to industrial and pharmaceutical firms in the areas of crisis, corporate and issues communications. In his over 20 years in various agency and in-house communications roles, Greg has gained hands-on experience addressing issues and developing proactive strategies across much of the globe, including Europe, Asia, the Middle East, Africa, and North and Latin America. His areas of expertise include media relations, organisation communications, reputation management, crisis and issues management, litigation communications, business development communications, corporate branding and digital communications.

Greg began his career in New York, and has lived and worked in Europe for over a decade. He graduated from Rutgers University in New Jersey, US, and holds degrees in both Journalism and Political Science. He is a Swiss and American citizen.

Rachael Pay

Managing Director, Health, EMEA

rpay@webershandwick.com

Rachael Pay brings many years of health communications experience to Weber Shandwick’s network, having worked in London and New York driving global, pan-European and national programmes. Her experience  includes bitoech, pharmaceutical, consumer health and wellbeing and  professional associations, notably;  Abbott, American Obesity Association, Bausch & Lomb, Colgate, Eli Lilly, Europe Against Cancer, Galderma Laboratories, Gideon Richter,  Johnson & Johnson, Merck Group, Pfizer, Sanofi, The World Heart Federation and Unilever.

In her practice leadership role, Rachael is responsible for partnering closely with the client leaders to identify and unleash the talent of the Weber Shandwick network to ensure the best possible support and results for our health clients.

After graduating from Victoria University, New Zealand, Rachael began her public relations career at Burson-Marstellar’s consumer healthcare division in London .  She then moved to Biss Lancaster Euro RSCG where she focused on building the agency’s healthcare portfolio specifically concentrating on women’s health. Rachael transferred to New York where she led Euro RSCG Life PR (Havas) for seven years.

Her experience includes cardiovascular disease, dermatology, endocrinology, geriatrics, neurology, ophthalmology, reproductive health, urology and veterinary care. In 2016, she was a Healthcare category judge at eurobest – the annual festival of creativity.

Thomas Areskoug

CEO, United Minds

Roderick Clayton

Executive Vice President and Co-lead, Global Issues and Crisis

rclayton@webershandwick.com

Based in London, Rod Clayton works all over the world in the company’s global corporate practice, where he is an executive vice president and co-leads the global issues and crisis group. Throughout his career, Rod has helped promote and protect the reputations of many companies and other organisations, and of the people who lead them.

Industries in which Rod has experience include technology, healthcare, energy, consumer products, food and beverage, entertainment, publishing, gaming, travel/leisure, transportation, defence, heavy industry, education and financial services, among others.

Matters that he handles typically include government enforcement actions, major litigation (especially intellectual property, competition, discrimination, fraud and international disputes), natural and man-made disasters, environmental, health and safety issues, bankruptcies and restructurings, M&A (including proxy battles), board disputes, industrial action (including strikes, unionisation campaigns and plant closures), product recalls, product liability and market  exits, to name a few. In these and other contexts, he has dealt with a wide range of high profile, hostile, investigative stories.

Rod researches and writes crisis plans and devises, and he leads simulation exercises to test those plans.

He is particularly adept at training CEOs and other major figures to handle tough questions not only from the media, but also in legislative committees, investor meetings, employee gatherings and other challenging situations.

Prior to transferring to London, Rod worked in the company’s Los Angeles office for almost nine years, where he was General Manager of Weber Shandwick’s Southern California operations. He spent three years beforehand in the company’s New York office working on corporate issues and special situations. Rod was educated at the University of Oxford, where he studied classics for his undergraduate degree before taking a doctorate in modern history.

James Nester

Executive Creative Director, UK & EMEA

jnester@webershandwick.com

James Nester is UK & EMEA Executive Creative Director of Weber Shandwick. He joined in 2015, with a brief to raise the creative reputation of the Weber Shandwick UK agency and the broader EMEA network.

Since then, James and his team have created the agency’s most awarded campaign ever; recruited a team of award-winning creatives from outside the PR industry; has been behind several campaigns that defy a traditional ‘PR’ label; and has been named an EMEA Top 25 Innovator by the Holmes Report.

Previously, James was Creative Director at We Are Social where, under his creative leadership, the agency was recognised as the best social and digital agency in the world, by AdAge.

Prior to that James was Creative Partner at digital and direct agency OgilvyOne where he devised ‘The Gnome Experiment’, the world’s most awarded direct campaign in 2012 (Big Won Report) and the world’s most awarded PR campaign in 2013 (The Holmes Report). The initiative became part of the national science curriculum in several countries and now features in several marketing textbooks including Social Media Marketing for Dummies.

James has been recognised as the UK’s number one creative by The Big Won Report; has judged Cyber Lions at Cannes; and is one of the only people to have delivered a TED talk about an advertising campaign.

James believes the best ideas break free of their channel to become social and news currency. They’re also endlessly campaignable on any platform, yet recognisable one idea – an approach he terms ‘Spikey Thinking’. He has worked across disciplines, from TV to direct and digital, working as a creative at Wunderman and M&C Saatchi. And in most sectors; from airline to automotive, FMCG to B2B, tech to social impact.

Danny Whatmough

Head of Social, EMEA

dwhatmough@webershandwick.com

As Head of Social, EMEA Danny Whatmough oversees all social media activity for the region including leading social work for key EMEA clients.

Before joining the agency in August 2014 he was the global digital lead for the P&G business at Ketchum – running digital and social activity across 14 P&G brands including Braun, Gillette, Head & Shoulders, Max Factor, Olay and Pantene.

Danny is a digital engagement specialist that has spent the last ten years enabling brands to build engagement via online communities.  He was formerly the director of digital strategies at boutique firm EML Wildfire where his digital and social media client experience included Citrix, IBM, Livedrive, Nero, Skrill and Unii.com

He is chair of the PRCA’s digital group and a member of AMEC’s social media measurement committee. He plays an active role in the wider public relations industry as a commentator, speaker and blogger.

Marcus Dyer

Managing Director, Flipside

marcus@flipsidegroup.com

Marcus Dyer is a mobile executive and digital leader; an expert in utilising mobile and new technologies and platforms to solve client problems. As a principal at Flipside he takes pride in delivering forward-thinking mobile programmes for clients whether through app development or smart mobile communications strategies.

Having worked as a creative, a technologist and a digital marketer, Marcus has a rare mix of creative flair, entrepreneurial spirit and strategic vision that allows him to manage multi-faceted projects and deliver smart integrated thinking across a range of digital landscapes. Client experience includes Diageo, Doddle, Honeywell and Waterstones.

Marcus has set up and managed successful agencies and takes pride in growing and nurturing standout businesses in the mobile and digital space. He set up digital agency Spook and following an acquisition became managing director of the Digital group at Edelman London. He led the team 2008-2013, building a client portfolio that included Microsoft and Unilever.

Tim Drake

Managing Director, Flipside

tim@flipsidegroup.com

Tim Drake is an agency leader and digital executive, having spent 20 years at the forefront of creative technology and emerging digital channels. He has delivered memorable experiences spanning offline, digital mobile and social for some of the world’s leading brands.

As an entrepreneur, strategist, creative, and omnichannel marketer, Tim has established a reputation for his pragmatic counsel and integrated approach to effective project and campaign delivery. Client experience includes Cemex, Nuffield Health, United Nations and Visa.

Tim founded Flipside in the mid-1990s with a loan from the Prince’s Trust, and during his time marshalling the wider group through significant organic growth he has always taken a particular pride in maintaining the extraordinary quality of the agency’s output.

Nora Senior

Chair, UK Regions & Ireland and Head of EMEA Energy

nsenior@webershandwick.com

Nora Senior is a corporate communications and issues management specialist with over 25 years’ experience working on international blue chip and FTSE100 client accounts across a wide range of sectors, including infrastructure, transport, energy, property, finance, healthcare, technology and FMCG.

Her track record in the energy sector includes clients across oil and gas; wind and renewables; shale gas, energy efficiency, smart meters and energy emission reduction. She is a member of the International Chambers of Commerce (ICC) Green and Energy Committee and contributes to the Scottish Chambers of Commerce Energy Advisory Group.

Her professional skills include strategic counsel, reputation management, high level media relations, integrated marketing and crisis management.

She has significant expertise in the master-planning and delivery of complex communications strategies across a wide range of projects in the UK and worldwide.

She was previously Managing Director of Saatchi & Saatchi (North) and Managing Director of start-up agency PR Centre. A former Businesswoman of the Year, Nora held the honorary post of President of the British and Scottish Chambers of Commerce between 2013 and 2017 and is currently a member of the Regional Advisory Group to the London Stock Exchange.

She was presented with the First Women UK Media Award in 2013 and was honoured with a Commander of the Order of the British Empire (CBE) in the Queen’s Birthday Honours List 2017 for services to British and Scottish businesses.

Laurent Chokoualé Datou

Chairman, EU Public Affairs

lchokouale@webershandwick.com

Laurent Chokoualé Datou joined Weber Shandwick in February 2012 as Chairman of the EU Public Affairs practice. He has over 24 years’ experience delivering public affairs and strategic communications support and advice to clients in the corporate, trade association, government and not-for-profit arenas – at EU institution and country level. A lawyer by training, he also has long-standing experience in managing the public affairs and government relations aspects of major EU M&A and antitrust reviews.

His sector experience spans aviation, financial services, food and drink, telecoms/ICT, financial services and health and pharmaceuticals. Client experience includes Orange France Télécom, Barclays Bank, British Airways, Danone, The Coca-Cola Company, Total, Shell, Novartis and Roche.

Prior to joining Weber Shandwick, Laurent was managing director of Edelman’s Brussels office and before that, managing director of APCO Worldwide’s Brussels office.

Svetlana Picou

Executive Vice President, Global and Chair, Global Olympics and Sports Industry Affairs

spicou@webershandwick.com

Svetlana’s 19 years’ experience of delivering complex global campaigns across a range of sectors have given her invaluable insight into business communications. She has developed strategies and executed plans for governments, institutions and blue-chip companies. Her expertise includes leading international initiatives, strategic campaigning, corporate reputation, brand building, executive visibility, digital strategy and issues & crisis management.

A member of the European management team, Svetlana oversees the 20-market CEE & CIS region, driving international business opportunities. She also advises several of Weber Shandwick’s key global clients.

Svetlana led Weber Shandwick’s Global Olympic team for 12 years, establishing the agency as a leading Olympic communications player. Her six Olympic bids include award-winning campaigns for Sochi 2014 and Tokyo 2020. She also led the Sochi 2014 Organising Committee for Russia’s first Winter Olympic and Paralympic Games, advising on all aspects of strategic communications from 2007–2014.

Svetlana speaks five languages fluently and lives in Paris.

Jill Hamilton

Managing Director, Africa

jhamilton@webershandwick.com

Jill Hamilton is the managing director of Weber Shandwick in sub-Saharan Africa, responsible for the firm’s network of 16 markets in the region. A specialist in diverse and high-risk working environments, she has extensive experience in international affairs, public relations and strategy development in third world economies; having worked in over 25 countries, lived in 11 and travelled to more than 70.

Throughout her career Jill has worked for range of companies and organisations in the private, public and international non-governmental sectors, demonstrating an ability to build and protect reputation; create and implement development strategies; engage policymakers and in-market influencers; generate media results; establish a consistent brand across multiple platforms and create a connection with internal audiences.

For over a decade, Jill has specialised in offering these services across Africa, guiding multinationals and non-profit institutions through set-up and strategy development. Client experience includes Cargill, Ericsson, Government of Nigeria, GSK, Hewlett-Packard, Honeywell, Microsoft, Samsung, Save Darfur Coalition, Save the Children, UN Foundation, UNICEF, USADF, and WISE/Qatar Foundation.

Jill is particularly adept at harnessing public and private sector strategies for organisations and individuals looking to expand their presence or establish unique growth models in diverse developing economies and is ideally positioned to act as advisor on growth opportunities.

Ziad Hasbani

Chief Executive Officer, MENA

zhasbani@webershandwick.com

With more than 20 years’ experience in the communications industry, Ziad Hasbani heads Weber Shandwick Middle East and North Africa. His expertise spans a variety of practices including corporate, public affairs and consumer and in addition to his management role he provides communications, issues and crisis counsel to brands and organisations in the aerospace, banking and financial services, energy, government and industrial sectors.

Client experience includes Al Rajhi Bank, Amlak Finance, Boeing, the Department of Finance of Abu Dhabi, Dubai Gold and Commodities Exchange, Ernst & Young, First Gulf Bank, the Ministry of Finance of the UAE, McDonald’s, Saudi Basic Industries Corporation and The Dow Chemical Company.

Before joining Weber Shandwick MENA in 2007, Ziad established and headed GOLIN’s Middle East operation.     With his in-depth knowledge of the region’s demographics and culture, Ziad was responsible for the public affairs, corporate and consumer practices, working with major regional and international clients in the energy and payment card industries.

Previously, Ziad was general manager of Gulf Space International, the media representative agency of Al Jazeera Satellite Channel, in Saudi Arabia and Qatar. In the early 1990s, he co-founded and launched a generalist television station and several print media in the Middle East.

A graduate of the American University of Beirut with a multicultural background, Ziad is fluent in Arabic, English, French and Italian.

Ziad is a regular contributor to trade publications in the MENA region and in February 2017 was named ‘PR Leader of the Year’ by PRCA MENA.

 

 

Gina Ramson-Williams

Group Talent Director, EMEA

gramsonwilliams@webershandwick.com

Gina joined Weber Shandwick in 2006. Based in London, she has regional responsibility for the EMEA Talent/HR function, leading a team of six. Her remit includes induction, talent management, learning and development, employee engagement, culture, organisation development, employer branding and talent strategy and plans.

She works as a leadership business partner providing advice, guidance and counsel and helps drive the talent agenda alongside leaders and managers. Since 2008 she has led initiatives that resulted in Weber Shandwick becoming an Investor in People and listed in The Sunday Times “100 Best Companies to Work For” review.

Gina has a Post Graduate Diploma in HR, a MA in HR and a Certificate in International HR alongside psychometric qualifications. She is a Fellow of the Chartered Institute of Personnel and Development, a member of the Institute of Directors and of the Institute of Leadership and Management.

Gina joined Weber Shandwick following six years with WPP agency MindShare and prior to that spent three years with Clear Channel Communications. Before forging a career in Talent/HR she worked in finance, retail and the public sector as well as central government.

Pete Jacob

Director, EMEA, London & Dubai

pjacob@webershandwick.com

Co-located between London and Dubai, Pete Jacob leads new business activity across the EMEA region. He has over a decade’s experience in developing global, regional and local strategy and new business activity and is focused on developing and introducing new approaches and products to company professionals to enhance their ability to deliver quality client service across all Weber Shandwick offices.

In addition, Pete leads the firm’s B2B business, Weber Shandwick Enterprise, a practice area that acts as a genuine new-business driver for companies wanting to reach and influence B2B audiences. He works directly with clients’ sales teams (direct, channel and partners) to craft compelling sales stories and pitches as well as brokering new business and networking opportunities.  He also serves as one of Weber Shandwick’s senior facilitators and has worked with the likes of Celgene, FIFA, GSK, Johnson & Johnson, Keep Britain Tidy,

Mastercard, Nespresso, SABIC, Saudi Aramco and Williams Lea delivering a range of workshops for leadership and commercial audiences. Specific areas of expertise include messaging and storytelling development, media and presentation training as well as creative and campaign ideas development.

Pete started his career at LEWIS PR and then joined marcomms agency Brands2Life, to establish a new business function from scratch. Before joining Weber Shandwick in 2008, he headed up sales and marketing efforts across 11 EMEA markets at global technology PR specialist Text 100.

Pete was a London 2012 Olympic and Paralympic volunteer and has a Bachelor of Arts Degree in History and Politics from the University of Exeter.

Emma Bowen-Davies

Marketing Director, Global

ebowen-davies@webershandwick.com

Emma Bowen-Davies joined Weber Shandwick in 2000. She is responsible for external and internal marketing activity, directly coordinating multi-country initiatives and providing counsel for local level activity. Her role also supports the development and growth of EMEA’s key practice groups. Particular focus is given to thought leadership activity, sponsorship, online presence and business solutions, collateral production and award programme participation. Over the last 15 years, Weber Shandwick EMEA has won over 600 national, regional and international awards across 16 markets, including honours at Cannes and eurobest; more than any other PR agency in the region.

Emma joined Weber Shandwick after three years at global technology PR agency Text 100, where she established a European marketing department. Prior to this, she spent three years based in Hong Kong and Singapore working for MDK Consultants, the PR arm of Asia-based advertising network, Batey Advertising. She worked on a number of travel industry accounts including ITT Sheraton Corporation, Raffles Hotel and the South Australian Tourism Commission. Having lived and worked in seven countries, Emma is now based in London.

We have a strong team of EMEA region-wide senior level experts with years of solid sector and specialism experience who, together with our best in class individual market-based leaders and teams are ready to support you with all your communications needs.